Articles

Click below to read any of our current or past articles written by Lawrence Jackson, Managing Director, Catalyst Management. 

NEW SERIES

Planned giving: little understood, little practiced – so much potential

Many Australian fundraisers think ‘planned giving’ is just gifts-in-wills. However, it is so much more.

In the USA and UK, planned giving is a much more developed area of fundraising and philanthropy. This is an opportunity for Australian fundraisers.

As the financial services industry in Australia becomes more sophisticated, new techniques under the umbrella of planned giving could potentially become available.

Lawrence Jackson compares planned giving practices in Australia to the UK and USA and reveals what needs to change in Australia for the true power of planned giving to be unleashed.

PAST ARTICLES

Fundraising during COVID-19: Is the sky really going to fall?

by

Lawrence Jackson, published by F&P Magazine April 2020

2017 - The Best Way to Retain Staff published in 'F&P Magazine'

2016 - Time to Change Tactics published in 'F&P Magazine'

2015 - How Analytics Can Enhance Fundraising

2014 - The Shocking Truth About Fundraising

2014 - How Well Are You Doing Marketing

2013 - The Role of Marketing in the Social Sector

© 2020 Catalyst Management