Framing the conversation and setting the context
Friday 2 August 2013
Who am I to talk?
Bachelor of Commerce (Marketing) UNSW
Direct Marketing Certificate (ADMA)
Executive MBA (AGSM)
Adjunct Member of Faculty, AGSM (Marketing Principles)
Royal Blind Society
NSW Jewish Communal Appeal
University of Sydney
Royal Institute for Deaf & Blind Children
Consulting: 20 + organisations since 2006
Broadening the concept of marketing
Marketing is a pervasive societal activity that goes considerably beyond the selling of toothpaste, soap and steel. Political contests remind us that candidates are marketed as well as soap. Student recruitment in college reminds us that higher education is marketed; and fundraising reminds us that “causes’ are marketed...[Yet no] attempt is made to examine whether the principles of “good” marketing in traditional product areas are transferable to the marketing of services, products and ideas.
Kotler & Levy
“Broadening the Concept of Marketing”, Journal of Marketing 1969
Who owns the "Occupy Wall Street" brand?
Marketing for God
Hillsong – Australia’s most powerful brand
Hillsong is a multi-million dollar global brand with a massive following, particularly among the young.
What can marketers learn from this fast-growing faith factory as it turns 30, asks Robin Hicks,
mumBRELLA, July 23, 2012