Planned giving: little understood, little practiced – so much potential
Many Australian fundraisers think ‘planned giving’ is just gifts-in-wills. However, it is so much more.
In the USA and UK, planned giving is a much more developed area of fundraising and philanthropy. This is an opportunity for Australian fundraisers.
As the financial services industry in Australia becomes more sophisticated, new techniques under the umbrella of planned giving could potentially become available.
Lawrence Jackson compares planned giving practices in Australia to the UK and USA and reveals what needs to change in Australia for the true power of planned giving to be unleashed.